ADVANTAGES OF B2B E-COMMERCE
The B2B companies are seen to think of using e-commerce differently apart from using it only in a consumer oriented way. The online selling is seen to have become one of the famous ways of getting an increased amount of revenue and draw new acquisition of customers. In this situation, the various advantages faced by the B2B marketers in the e-commerce field are as follows: The B2B e-commerce is seen to be one of the largest marketplaces with the prediction to reach $1.2 trillion in the US by 2021 and would account for 13.1% of total sales in the B2B marketing. This informs that B2B e-commerce is going at a faster rate and more sales in the future are going to participate in online transaction and buying of goods. The massive growth has been possible as a result of the involvement of the wholesalers and manufacturers. This is because it is offering them a better and more effective experience in operating their communication in the B2B context. The B2B market has been able to